The Coca-Cola Company, POWERADE Brand

• Coordination of POWERADE 2009 Marketing Materials Rebranding Project


• Worked with brand creative team to identify new print, premium, and equipment guidelines and specifications.


• Evaluated and selected suppliers on the basis of service level, costs, and production capabilities. Developed production timelines and tracked expenses against budget.


• In line with company sustainability objectives, managed distribution process for old brand apparel and equipment. Destinations included high school teams and charitable organizations. This effort kept over 20,000 pieces out of landfills.


• Planned and executed a launch party to introduce company associates to POWERADE ION4. Event included games, door prizes, entertainment, and product sampling.